Twitch awards streamers that reach 10,000 subs with an exclusive “Play Button”

Matteo Fusco ⛵️
3 min readNov 3, 2020

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Italian streamer ZanoXVII with the custom Twitch neon sign in the background

In his fifteen years of life YouTube has a long history of exclusive awards for his content creators. The famous “Play Button” in its different iterations Silver, Gold, Diamond, Custom, Red Diamond is given to all the YouTubers that reach the goals of 100,000, 1 million, 10 million, 50 million and lastly 100 million subscribers (with only one creator receiving the Red Diamond one at the date of this article, the mighty PewDiePie; the T-Series channel is a record label, so it doesn’t really count, let’s face it).

Twitch is much newer, being launched in 2011 and has gained always more visibility in the last few years. Until now there has not been any sign of a particular award for the biggest live creators on the platform. We must notice that Twitch doesn’t work like YouTube and there are different functions for the users to support and follow the creators between the two platforms.

On Twitch the follow button lets the user being notified every time the streamer goes live, while the “subs” are 5$ monthly subscriptions (quote shared between the platform and the creator) that give extra abilities and rewards to the users. This is obviously a much bigger investment for the user towards the creator, in comparison to YouTube where the subscription always has been a free thing at the reach of a click.

Made this considerations (for everyone who has lived on the moon or had a really bad internet connection for the last decade) we can acknowledge that reaching a certain number of subscribers on Twitch is more challenging than doing so on YouTube. For example, the 5 biggest streamers on Twitch right now range from around 50,000 to 30,000 paying subscribers, while on YouTube there are around 160,000 channels that have over 100,000 subscribers and are eligible for the Silver Play Button.

A custom neon sign is the “Play Button” Award of Twitch for streamers

Now there is evidence that Twitch is awarding its creators that reach 10,000 subscribers with a custom neon sign with the bright purple Twitch logo sitting on top the channel name in a blazing orange/red. At the moment of the writing I have evidence of this happening just for Twitch streamers based in Europe.

The latest streamer to date to reach this goal is the Italian ilMasseo reaching 10,000 subscribers on November 1st 2020 and successfully claiming the neon sign from Twitch.

Italian streamer Tumblurr with his shiny Twitch neon sign in the background

There is also an unboxing video on YouTube of the neon sign directly taken from the stream of the German creator TheRealKnossi.

My personally made list of streamers that I have seen with the 10k Subs Twitch Neon Sign:

  • 🇮🇹 Tumblurr, 450.500+ followers, 10.500+ subs;
  • 🇮🇹 ZanoXVII, 645.400+ followers, 16.700+ subs;
  • 🇮🇹 ilMasseo, 797.400+ followers, 11.000+ subs;
  • 🇮🇹 DarioMocciaTwitch, 151.761+ followers, 10.300+ subs;
  • 🇩🇪 TheRealKnossi, 1.457.500+ followers, 48.600+ subs;

(stats updated at the moment I am writing the article, 2 November 2020).

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Matteo Fusco ⛵️
Matteo Fusco ⛵️

Written by Matteo Fusco ⛵️

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